Best Western International, Inc., operator of the Best Western Hotels & Resorts brand, operates over 4,100 hotels and motels worldwide. The chain, with its corporate headquarters in Phoenix, Arizona, operates more than 2,000 hotels in North America. The brand was founded by M.K. Guertin in 1946.
In 1964, Canadian hotel owners joined the system. Best Western then expanded to Mexico, Australia, and New Zealand in 1976.
In 2002, Best Western International launched Best Western Premier in Europe and Asia. (The other hotels in the chain were known as Best Western.) In 2011, the chain’s branding system-wide changed to a three-tiered system: Best Western, Best Western Plus, and Best Western Premier. Since it no longer operates under a single brand, Best Western concurrently modified its slogan in 2011 from “the world’s largest hotel chain” to “the world’s largest hotel family.”
In May 2018, Best Western Hotels & Resorts celebrated ‘A Rewarding 30 Years’ with the milestone anniversary of Best Western Rewards.